ELON MUSK'S TESLA DAD JOKE IS NOW A DRINK
Elon Musk has already gotten people to buy flamethrowers, short shorts and surfboards. Now he's throwing in some tequila, too.
You don’t see a car company launching a brand of spirits every day. But when the company in question is Tesla, it is bound to unleash passionate reactions. Though it was just launched a few days ago, Tesla’s tequila is already out of stock, and bottles are reaching astronomical prices online.
Teslaquila, the Tesla -branded liquor that co-starred in CEO Elon Musk's controversial April Fool's Day joke about the automaker filing for bankruptcy, has arrived.
The automaker now lists Tesla Tequila (a bit different from the original Teslaquila branding) on its website. The tequila — described as a "small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves," is housed in a handblown glass bottle shaped in the electric charge symbol. Oh, and it costs $250.
Celeb-produced tequilas are nothing new -- and are often lucrative. Casamigos, the tequila brand co-founded by George Clooney, was acquired by Diageo in a deal that valued the company up to $1 billion.
Tesla Tequila might be first liquor sold by an automaker. The liquor is produced by Nosotros Tequila, according to the company.
The tequila first popped up in April 2018 when Musk tweeted a photo of himself passed out against a Tesla Model 3 “surrounded by “Teslaquilla” bottles, the tracks of dried tears still visible on his cheeks.” In the photo, Musk is holding a cardboard sign that reads “bankwupt.”
Later that year, Tesla filed an application with the U.S. Patent and Trademark Office to trademark “Teslaquila.” Although the concept of Tesla Tequila started as an April Fool’s Day joke back in 2018 promoted Tesla’s whimsical boss, Elon Musk, it is no longer a joke. Tesla has begun selling its own tequila on its online store. Each 750 ml bottle of tequila boasts 40% of alcohol.
While the orders started right before the weekend, this Tesla beverage has already sold out. Despite the fact that each bottle costs 250 dollars and that the online store placed a limit of two bottles sold to the same person in certain US states, the only place you can find it now is eBay. With the bottles set to ship in late 2020, resellers are already listing their treasures.
Tesla fans will have to spend a minimum of US$500 and up to US$5,000 to buy one of these collector’s bottles shaped like a thunderbolt. However would-be buyers need to be aware that the bottles will be empty since alcohol sales are forbidden on the US auction website.
This article is published via AFP Relaxnews.
