Gotta catch 'em all: Shu Uemura x Pokemon

Japanese High end makeup brand Shu Uemura surprised the beauty world this week when they announced an adorable Pokemon makeup collection. Shu Uemura being one of Japan's luxury makeup brands and mostly being sold in fancy department stores together with brands like Shiseido is more known for their sleek, elegant high quality products but sometimes they like to add a touch of kawaiines. 

In 2017, they released an adorable Super Mario Bros collaboration collection and this year they're back with Pokemon. Featuring beloved pocket monster Pikachu, the aptly named Pikashu collection contains a total of 22 items, covering everything from skincare to makeup and beauty accessories, all set to be released in two stages, on 1 and 15 November.

The designs are playful but still have Shu Uemura's luxury brand feeling with elegant golden designs. The complete collection includes:

Catch 'Em All Pikachu Cleansing Oil Kit – set of four mini oils
Catch 'Em All Pikachu Lip Kit – set of five mini lipsticks
Pikachu Thunder Shock Eyeshadow Palette – 12 shades
Rouge Unlimited Amplified Lipsticks – two shades
Rouge Unlimited Amplified Matte Lipsticks – two shades
Rouge Unlimited Lacquer Shine Lipsticks – two shades
Pikachu Brick Blast Eyeshadow Palette – nine shades
Pikachu Mythical Purple Eyeshadow palette – nine shades
Brow Pencil in Seal Brown
Ultime8 Sublime Beauty Cleansing Oil
Petal 55 Face Brush
Pikachu Glow On – highlighter duo
Reset – tint remover
Lip conditioner
Brush Set – four brushes and a bag
Catch 'Em All makeup case
Pikachu-themed lash curler