Heineken's Thirst 2012 @ SIC
Attracting festival goers from across the region, Malaysia’s premier electronic music festival, Heineken Thirst has evolved over the last three years into a landmark event on the international festival circuit. With two arenas at a custom-built festival site, Heineken opened the world of its music fans and introduced them to global icons from the world of music and conceptual art.
“At Heineken Thirst, thousands of our consumers are transported to a world that is uniquely Heineken,” comments Loh Ee Lin, Heineken senior brand manager. She continued, “From the mix of local and international icons to the spectacle of the art installations and creative collaborations, Heineken Thirst is truly an international festival experience right here in Malaysia.”
To be part of Heineken’s exciting calendar of events, stay tuned at its Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).