Monday, December 17, 2012

Heineken's Thirst 2012 @ SIC

Thanks to Heineken Malaysia for the most happening rave event of the year without failing to electrify us all. A new star illuminated on December 8 as Heineken Thirst lit up the night to more than 28,000 exhilarated festival goers at Sepang International Circuit. With an electrifying line-up of 12 leading international and local DJs performing across two arenas amid a towering 50 foot interactive art installation, there’s only one word to describe this year’s Heineken Thirst and that’s EPIC!
Attracting festival goers from across the region, Malaysia’s premier electronic music festival, Heineken Thirst has evolved over the last three years into a landmark event on the international festival circuit. With two arenas at a custom-built festival site, Heineken opened the world of its music fans and introduced them to global icons from the world of music and conceptual art.
“At Heineken Thirst, thousands of our consumers are transported to a world that is uniquely Heineken,” comments Loh Ee Lin, Heineken senior brand manager. She continued, “From the mix of local and international icons to the spectacle of the art installations and creative collaborations, Heineken Thirst is truly an international festival experience right here in Malaysia.”
To be part of Heineken’s exciting calendar of events, stay tuned at its Facebook page ( or Twitter (
- src & picture courtesy of Rukes and Heineken

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