Tuesday, January 03, 2012


Consumers now can look forward to more rewards and more value from a host of brands when they shop  at any Berjaya Group's participating brand outlets.

Introducing the Bcard, a loyalty programme that allows members to use points for on-the-spot redemption at more than 30 participating brands under the Berjaya Group

Brands such as Starbucks, Kenny Rogers Roasters, Papa John’s Pizza, Wendy’s, Krispy Kreme and Borders are among the merchants where members can use the card – simply make a minimum purchase at a participating outlet, sign up and the BCARD will be given instantly.

What's good about Bcard? It allows members to 'cash-in' instantly on purchase transactions.

How? The points are exchanged at a fixed value rate at RM1 per 100 points and cardholders receive twice the points when they spend and redeem at participating Bcard outlets! 

For example, say if your bill at Starbucks were to come up to RM7.30, and you have 1,000 points. All you need to do is inform the barista that you’d like to pay with 730 points from your BCARD. Even if you only have 100 points, you can still knock off RM1 from your bill and pay the rest with cash.

Members may also redeem exclusive gifts from the BCARD website (www.bcard.com.my) with their points, in addition to the instant cash redemptions.

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